Thursday, February 2, 2023

Free Traffic vs Paid Traffic (SEO)

Free traffic vs. quality traffic

Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.

There are a number of ways to optimize your website for conversions–such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to attract the right visitors to your site in the first place.

Your goal when it comes to website traffic is to drive more qualified visitors to your site. That is, those who are most likely to convert into leads and customers.


Channels that drive quality traffic to your website

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